Presented a paper in an international conference on the topic  TRADE MARK AND GREEN MSME'S: EXPLORING TRUST , SUSTAINABILITY AND ENDURING BRAND EQUITY

 Presented a paper in a national conference on the topic MSME ENTREPRENEURSHIP IN THE ERA OF SUSTAINABLE FINANCE: CHALLENGES OPPORTUNITIES AND POLICY PERSPECTIVES.

 Published a chapter in Brand Management , Misha Books, New Delhi

 A chapter published in Brand Mangaement .Misha Books,New Delhi

 A chapter on Brand Management; Misha Books; New Delhi